Publishers are slowly waking up to the fact that their “greatest challenge” “in the digital age” is discoverability, notes Laura Hazard Owen. Yet what she writes is increasingly true for almost any kind of business or other organization, whether it yet sells online or not. To be more easily discovered, hone these seven traits: 1. [...]
Questions: Will the fast-growing phone app start-up, Foursquare, which already has 300,000 users voluntarily “checking in” at physical locations, and broadcasting their whereabouts to their followers, movie beyond the “in” technology for early, younger adopters? Will it become a top-of-mind tool for smart phone-toting people to use to see what specials are being offered by [...]
Are you an avid political junkie? Cyclist? Civic leader? Foodie? Dog lover? Whatever your passionate interest you can now turn your video coverage of it into dollars. You may secure a profitable, very part-time gig as a citizen reporter – only you get to choose your beat. Here’s why. Newspapers, radio stations, blogs and even businesses [...]
Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)
