Publishers are slowly waking up to the fact that their “greatest challenge” “in the digital age” is discoverability, notes Laura Hazard Owen. Yet what she writes is increasingly true for almost any kind of business or other organization, whether it yet sells online or not. To be more easily discovered, hone these seven traits: 1. [...]
Get on the good side of prospective customers. Be seen where they are in a good mood. They’re more likely to buy your product, research shows. It’s the Halo Effect of being associated with people, products or situations that make them happy. My friend, for example, gets excited about her upcoming vacation after she finds [...]
In Seattle a five-person business announced an event called Shine. Quickly, over 500 people signed up. They want to be featured in the movie that’s being created out of the event. It’s about the local business scene. Participants were asked to share stories about their business. Soon 96 volunteers stepped forward. Event instigators Lara Feltin and [...]
Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)
