Archive for December, 2011

We Are Oblivious to Hidden Cues That Affect Our Perceptions and Actions

This may not work on hormonally-hit teenagers (sorry weary parents) yet you might try it with friends, customers or colleagues. Suppose, for example, you’re tired of the dirty cups in the office coffee nook. Try spraying the air with a lemony scent reminiscent of a cleaning agent. When those sloppy colleagues smell it they are [...]

with Kare Anderson

Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)