Archive for May, 2011

DiscoverAbility: Translating Lessons Publishers are Being Forced to Learn into Ways You Can Sell More – with Others

Posted by Kare Anderson in Local, Member-Based, Online Only, Situational Sell on May 30, 2011 | No Comments

Publishers are slowly waking up to the fact that their “greatest challenge” “in the digital age” is discoverability, notes Laura Hazard Owen. Yet what she writes is increasingly true for almost any kind of business or other organization, whether it yet sells online or not. To be more easily discovered, hone  these seven traits: 1. [...]

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with Kare Anderson

Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)