Archive for August, 2010

8 Ways to Co-Promote Products or Projects

Even when novelists dream of fame and fortune few probably dream this big. Lucky Nicholas Sparks. Even before the screenplay is written a partnering-inclined movie producer joined forces with a publisher to launch a huge promotional campaign for the book from which it will be made – Nicholas Sparks’ Safe Haven. This is a first. [...]

Super Way to Attract More People While Spending Less

I was often bored in school except for Mrs. Dodge’s high school English class. She scared me. Not just each week but each day she required us to write an essay. She was my Superman. That daily deadline set me on a lifelong path of loving words and leaning into deadlines. For all those great [...]

Co-Create S’More Customer-Attracting Events

From Palm Springs to Puerto Rico s’mores were being served poolside, at the bar and outdoor fire pits and as self-serve “s’more-gasbords” and for children’s “cooking” demos by hoteliers and and restaurateurs – all in celebration of National S’mores Day on August 10th. Together they created more buzz for this enticing reason to dine than [...]

with Kare Anderson

Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)