1. Literally get closer, sharing space.

Hawa Sidibe’s hair salon is inside the Great American Laundromat in the Bronx.

Medical office buildings, filled with all kinds of medical professionals, aren’t new yet increasingly more kinds of complementary  businesses are also becoming bigger customer magnets by being more conveniently co-located for their mutual market of clients.

You can get closer to prospective clients and offer your clients more convenience by clustering with others who serve the same kind of people:

a. Lease space within another office or lease out space within yours to people who serve.

b. Be located adjacent to another outlet(s), perhaps sharing an internal door.

c. Co-rent retail and/or common space with another office or business.

d. Share conference or demo space with others.

2. Sublet space from or to another kind of business that serves some of the same kind of patients/clients to bring more foot traffic and revenue for both:

A bridal shop shares an interior door with a men’s formal wear shop.

The Great Outpost now sells outdoor gear at a store that is right next to the Great Smoky Mountains State Park.

A childcare center operates within Google’s main offices

Noah’s Bagels sells Starbucks Coffee.

A food operation leases space within a hospital or motel.

Pizza Hut moves into Days Inn.

FedEx’s leases space at hotels.

Popeye’s Chicken & Biscuits outlets are in Kroger markets.

A post office and bank lease space within a supermarket.

An accessories store leases space next to a clothing store, joined by internal doors.

A college leases space to a travel agency.

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