1. Literally get closer, sharing space. Hawa Sidibe’s hair salon is inside the Great American Laundromat in the Bronx. Medical office buildings, filled with all kinds of medical professionals, aren’t new yet increasingly more kinds of complementary  businesses are also becoming bigger customer magnets by being more conveniently co-located for their mutual market of clients. [...]

Sell more and feel good doing it by “doubling up to do good” like these companies. Indistructible ball Imagine inventing a soccer ball so tough that even a lion can play with it for hours and not puncture it. Better yet imagine that kids in refugee camps can kick that “futbol” across sharp rocks, broken [...]

1. Encourage multiple sales with gifts BENEFIT: Repeat business and client satisfaction. HOW TO DO IT: Offer a gift with the purchase of a “bundled” collection of your dental services or products. Your gift is provided by your partner. Your clients can receive it by taking the gift card you give them to the partner’s [...]

Start with a simple and low-cost first partnering action. From the previous posts you’ve learned the benefits of partnering, choosing a goal for a partnering action and how to find and recruit the best partners. It is easier for potential partners to agree when the risk is low. If you collaborate on a one-time or [...]

Following up on the past posts on the power of partnering we are now ready to get specific about the market you serve – both as their habits directly related to your kind of work and also their traits that are not related to your work. In so doing, you’ll discover you have two kinds [...]

Following up on the previous post, here’s two more quick snapshots to whet your appetite for profitable partnering. Notice how all partners benefit by showing off their best work – with each other. 1. A newspaper carries a column, “Stay Well” co-written by you, a doctor, a fitness expert and a nutritionist, offering advice, upcoming [...]

Business is slower in many restaurants on Tuesday nights it is packed at one where they host Women’s’ Night Out with dim sum-style dinners so women order small dishes and share tables with friends and strangers to ask questions of beauty and health experts or to sing karoke or learn something fun like improv – [...]

Imagine that the longest line at an expo or other event is the one waiting to try your product – and you didn’t even pay to exhibit. Instead you’re provided a bonus experience for attendees. That’s what happened when local motorcycle dealership offered attendees at a local home improvement expo the opportunity to take a [...]