Happily selling 800 cupcakes daily from his small San Francisco bakery, Brandon Arnovick suddenly got hit with a tidal wave of 72,000 orders – without advertising. Unfortunately, while he expected an uptick in sales, Arnovick wasn’t prepared for that many would-be customers. Many were miffed when they couldn’t get their minicakes right away. Don’t set [...]
It’s only human to want others to see our good side especially when we want to belong to their group. Unfortunately the flip side of that attractive quality (our “bad” side) is what most sticks in others’ minds – once they see it. That’s a side effect of the Fight or Flight syndrome. We are [...]
Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)
