Archive for April, 2010

Local Community-Building – a Growing Trend

Here’s an all-ages echo of the growing local village movements popping up across the world, including in my small town: From “Eat Local” potlucks to sharing music get ideas about how to build local community and business ties, some via partnerships – all in the aloha spirit, from Hawaii.

Co-Create the Offering That Pulls Customers Into the Conversation

Do you enjoy the music of U2, Playing for Change, Dave Matthews Band and John Legend? Like to get their CD, “All You Need Is Love” for free – and help a cause? And wouldn’t it be fun to sing along with these musical rock stars – for the cause and see the crowdsourced result? [...]

Customer-Attracting Piggybacking

Have a paltry marketing budget? Not to worry.  What is top of mind for your kind of customers?  A growing trend that affects them? A new problem?  An upcoming event? If the media is covering a trend or problem then piggyback on its timeliness and tell them your relevant slant to the story.  If a [...]

with Kare Anderson

Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)