Subway and Denny’s and other chain eateries’ free food giveaways and contests are attracting huge crowds, with many signing up for their rewards programs. So why not partner with a food-related business in a way that pulls more customers in the door of your business – and theirs? For example, what if family-friendly Denny’s partnered [...]
Come up with a unifying theme to tie your product to those sold in neighboring businesses? To spur sales of You Say Tomato, I Say Shut Up: A Love Story, Jonah Zimiles, owner of Words Bookstore in Maplewood, New Jersey, featured owners and customers in a nearby flower shop and a deli in this video. [...]
Whether you serve tourists or other kinds of consumers you may be able to adapt these partnerships to pull more people into your place of business. 1. Keep Your Town in Our Hearts, Minds and Homes On our family vacation we stopped at a gas station just outside of a town and saw bright red [...]
Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)
