Right after the holiday, women’s groups in Turin, Italy, sponsor a swap or barter market. Some swap children’s clothes for a home-cooked dinner, others a quartet’s musical performance in exchange for fixing a plumbing problem. At the market, conversations and introductions flow among friends, neighbors and strangers – but money is not exchanged. What if several [...]
Tim Ferriss added a clever twist to his offer today to give fans (those subscribed to his blog) free copies of his updated best seller, “the new expanded 4-Hour Workweek. That twist guarantees enduring loyalty from the business he chose as his partner, Samovar. 1. Craft a partnership that provides a specific benefit for your partner [...]
Reward people for walking in the door of your local business. Partner with popular startup, Foursquare a location-based smart phone application – and it needs you to grow their business. It can alert nearby potential customers that they can get a freebie when they walk in your venue, use their phone to check-in at Foursquare, [...]
Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)
