Get on the good side of prospective customers. Be seen where they are in a good mood. They’re more likely to buy your product, research shows. It’s the Halo Effect of being associated with people, products or situations that make them happy. My friend, for example, gets excited about her upcoming vacation after she finds [...]
Here’s two ways to delight customers, deepen their loyalty and perhaps even inspire them to tell other about their purchase. 1. Make Them Feel Good, Not Bad, About Buying Evoke happiness rather than irritation. Don’t, for example, offer a guilt-inducing guarantee, as more businesses are doing according to Marcia Yudkin: “And if you’re not happy [...]
Nurses, janitors, lab techs, doctors even the CEO and a cancer patient donned pink hospital gloves and danced around a hospital in my home town, Portland Oregon. The “Pink Gloves Dance” video of it has been viewed over 1.7 million times in just the last couple weeks. The singer whose music was featured in it, [...]
Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)
