Here’s how day-spa owner Eva Sztupka-Kerschbaumer avoided taking out a loan to buy a microdermabrasion machine and two $1,000 facial steamers  – and how you can do even better.  Eva “presold her spa’s services at a discount” – thus getting cash quickly yet cutting her profits. She sent an email to her 8,000 clients. (Unlike [...]

While you’re sipping your coffee why not get a free taro card reading or a quick shoulder massage. Or see a puppet show or yoga demonstration.  It all depends on when you drop in at one Jennifer Ormond’s Coffee Break cafes in Massachusetts. Jenn books these local entrepreneurs for free appearances at her café.  Her [...]

Q. Want to live faster or slower?  A: Yes. Want to savor food (or fashion) slowly  but  grow your career or business faster? Try a Speed Coaching event. From Hong Kong to Anaheim, this wildly popular format is being adopted to serve diverse crowds quickly.  They range from those who got pink slips to food [...]

Several years ago, uber marketer Mark Joyner ordered a copy of Shel Horowitz’ eBook, The Penny-Pinching Hedonist.  When Shel acknowledged the order, he added a note offering to send a gratis copy of another book, Principled Profit, that he thought would be helpful for Mark’s kind of work.  Some people give away their products indiscriminately, [...]

Find the business partner who can help you launch your startup or grow your business

What swayed more people to get out and vote for Obama?  The same method that could motivate more people to buy from you. This approach is already nudging more: • Hikers to stay on marked trails. • Hotel guests to use fewer towels.  • Homeowners to reduce their energy useage. (By giving you these examples I was [...]

… a reporter asks her husband Will Smith. His unusual answer represents to me the core starting place for any healthy relationship in work or in life. With it two people have the opportunity to: • Build trust. • Bring out the best in each other. • Create greater things together than they can on [...]