Archive for May, 2009

The Enduring Power of Brian’s Slow Approach to Partnering

How do you try  to get others to change? As a know-it-all recent college grad (better than being fearful at that point, right?) I became a Coro Foundation Fellow, ready and restless to make the world better before returning to my true calling as a journalist. Through short internships in Coro with leaders in business, [...]

Become a Bigger Customer Magnet by Co-Locating

Whole Foods opened a store in the office and retail building, Manhatten’s Time Warner Center.  It has meals-to-go and a cafe. That way the grocer got closer to their upscale clients, situated where they spent much of their time. Soon other grocers moved into residential and office buildings – especially in densely populated parts of [...]

Attract More Customers Yet Reduce Overhead

Proximity’s powerful. Recall being caught by the sugary scent of Cinnabon whilst hurrying through an airport? Whatever is nearby we’re more likely to sample. So what if there were handy locations near home, work or places you visit where you could borrow or rent a bike, rather than get in a car? That’s a healthy [...]

Get Seen: Easy Way to Make a Movie About Your Local Entrepreneurial Scene

In Seattle a five-person business announced an event called Shine. Quickly, over 500 people signed up.  They want to be featured in the movie that’s being created out of the event.  It’s about the local business scene. Participants were asked to share stories about their business. Soon 96 volunteers stepped forward. Event instigators Lara Feltin and [...]

with Kare Anderson

Partnering can be your greatest multiplier of opportunity. In an uncertain economy we seek fresh ways to increase profits—without increasing overhead. (more...)